Choosing between Google Ads and Meta Ads depends on your business goals. Google Ads works best when people are actively searching for your service. It captures demand that already exists. Meta Ads, on the other hand, create demand by showing your brand to people who may not know you yet.
If you sell urgent services like plumbing, legal help, or repairs, Google Ads can deliver instant leads. If you run an eCommerce store or want to build a brand, Meta Ads shine through storytelling and visuals.
The strongest strategy often combines both. One captures high-intent users, the other builds long-term visibility. Together, they create a complete growth engine.