Shopify is an independent platform with rules, so it’s not about listing products and starting to earn. To attract shoppers, you must learn how to increase conversion rates on Shopify. However, increasing conversion rates is more than boosting sales and building long-lasting relations with the target audience.
Moreover, conversion rate optimization refers to increasing the number of users who perform a desired action, such as a purchase. It is a cost-effective approach to building a customer-centric shop focusing on traffic growth.
According to Paul Rouke, “CRO can help increase revenues and KPIs. It can make acquisition more cost-effective.”
According to the analysis, conversion rate optimization must be updated and aimed at overwhelming small and medium enterprises (SMEs). However, in this blog, you’ll learn how to boost Shopify conversions effectively for business growth.
Practical Tips on How to Increase Shopify Conversion Rates
1: Build A Responsive Site & Learn how to increase Shopify conversions
90% of users use mobile rather than desktop devices to purchase something, so you must build a responsive Shopify store. So, Optimizing your site for all devices to provide a better user experience is essential. However, a responsive Shopify theme and eliminating pop-ups with lightweight images can be helpful.
Additionally, open your site on mobile to check its load speed, page content, and navigation path. This is a great way to analyze whether your site needs improvement or looks good on mobile devices.
2: Spotlight Your Top-rated Products
You must highlight your top-rated products or services to increase conversions on Shopify. A little more attention will encourage users to buy your products. However, special discounts, promotions, coupon codes, free shipping, other features, and top-rated products can also be fruitful.
Moreover, displays star ratings and badges like customer favourites, top-rated, and best sellers for better highlighting. However, encourage your customers to upload photos of themselves using these products to build brand authority.
3: Send Cart Recovery Emails
Now, Shopify permits you to convey carriage get-back emails to customers who added products to their cart but didn’t checkout. The email must include the link to their cart for quick checkout and to finish the purchasing process. To increase conversion rates on Shopify, you can schedule these emails at different breaks after 24 hours or 72 hours after abandonment.
Moreover, write eye-catching subject lines like “Don’t miss your products” or “Your Cart is waiting “.” However, offer time-limited offers and direct CTAs like “Complete your purchase Now” for a quick desired action.
4: Create a Sense of Urgency
You can motivate users to buy products by showing them that it’s the last chance to get them at a specific price. This process is called a sense of urgency or “FOMO,” which helps drive more traffic. The following examples of FOMO can help you understand the process more quickly.
Get 50% off for first 100 buyers
Get 30% off for the next 24 hours
Only 5 products are left in the stock
Free trial for first 50 buyers
Money-back guarantee
Get Free of cost samples
Free shipping for the first 50 customers
These are some specific offers that help to increase conversions on Shopify and boost sales.
5: Good Product Description with a Clear CTA
A solid product description can accurately describe your product features and benefits. A great product description includes the following:
Product features and how they work
Product benefits (explain how it can ease user’s lives and make their job easy)
Provide specific information related to the product, such as color, size, etc.
Make your description readable using simple vocabulary, bullet points, and short sentences.
Incorporate a clear CTA (call-to-action) to show buyers the next step.
Remember to consider call-to-action to get more conversions on Shopify. Also, use only a few calls to action on each product page; always put one CTA on each page.
6: High-quality Multimedia
Products with high-quality images and videos can influence buyers’ purchasing decisions. Shoppers can’t touch products, so high-quality and zoomable multimedia can help them get a closer look from different angles. This will boost their satisfaction and concerns related to the specific product.
However, the high-quality videography of products can highlight your product page on Shopify to improve sales. Also, product demo videos on each product page related to its usage and benefits will help to increase Shopify conversions.
7: Personal Testimonials
You can easily convert your users if your product has 50-70% positive reviews and testimonials. If you don’t have reviews, contact past buyers and ask them to leave one. That’s because 95% of customers read and analyze feedback online before purchasing.
You can also collaborate with influencers to give them free products in return for their honest review. However, it’ll help increase the average order value and boost customer satisfaction.
8: Prominent Your Return and Refund Policy
Most sellers accept returns up to 30 days after buying to increase conversions on Shopify. It would help if you prominently displayed a return policy on your checkout page, guaranteeing your products. However, it improves buyers’ shopping experience by building the trust and credibility of your brand.
You can highlight it as “Risk-free shopping” with clear and straightforward return instructions to enhance customer satisfaction. However, offering free returns with various refund options, such as a credit card and original payment methods, is compelling. Also, mentioning buyers’ positive return experiences will help build a loyal buyer community.
9: Offer Variety of Payment Options
To increase Shopify conversion rates, offer a variety of payment options to your Shopify store for buyers. Everyone wants to avoid paying with a Visa credit card, so they must include International methods like PayPal, Apple Pay, and Google Pay. However, customers are more likely to purchase when quick and convenient payment methods are on the checkout page.
Moreover, BNPL services like Affirm and Afterpay provide flexible payment plans that make high-price products more trustworthy. Highlighting fraud protection and permitting buyers to save payment information can reduce customers’ anxiety and make them more likely to purchase repeatedly. Overall, it will help attract a broader audience, boost customers’ trust, and minimize hesitation to increase conversions on Shopify.
Conclusion
Lastly, the above-mentioned modern practices can help you attract more organic traffic to your Shopify store. Remember to optimize your Shopify store constantly for higher conversion rates, more effective results, and a boost to your business. However, tracking conversion rates to identify areas for improvement and increase sales is essential.
Moreover, most sellers calculate conversion in terms of maximum product sales. However, 3.3% is the ideal conversion rate, which brings sellers to the top 20 of all Shopify stores. So, let’s create your shop, add beneficial products, and follow the above practices to increase conversion rates on Shopify in 2024!
